We Break the Dawn

"We Break the Dawn"
Single by Michelle Williams
from the album Unexpected
Released April 15, 2008 (U.S. digital)
July 8, 2008 (U.S. physical)
Format Digital download, maxi single, vinyl
Recorded Waveview Studios,
Chalice Studios
(Los Angeles, California)
Genre Dance-pop, Synthpop, R&B, Eurodisco
Length 3:54
Label Music World/Columbia
Writer(s) Solange Knowles, Andrew Frampton, Wayne Wilkins
Producer Wayne Wilkins, Andrew Frampton[1]
Michelle Williams singles chronology
"Let's Stay Together"
(2005)
"We Break the Dawn"
(2008)
"The Greatest'"
(2008)
Music video
"We Break The Dawn" on YouTube

"We Break the Dawn" is a song recorded by American singer-songwriter Michelle Williams. It was written by Solange Knowles, Andrew Frampton and Wayne Wilkins and produced by Wilkins and Frampton for Williams' third studio album Unexpected (2008).[1][2] Officially premiering as the album's lead single on the People.com website on March 31, 2008,[3] the single received critical acclaim for its "terrific fusion of European disco and American R&B" as well as its heavily-synthesised and "irresistable" chorus.

"We Break the Dawn" dominated the US Billboard Dance charts, topping the Hot Dance Airplay chart and peaking at number four on the Hot Dance Club Play chart. Despite being promoted by Williams with various live performances, TV appearances, interviews and with the release of a Phil Griffin directed music video, the song failed to chart on the Billboard Hot 100. In Europe however, despite minimal promotion, the single became Williams' first song to chart on the UK Singles Chart - where it debuted and peaked within the top 50 at number forty-seven - and due to receiving some airplay in a few European countries, the single also managed to chart at number twenty-six on the Billboard Global Dance Tracks chart, also peaking within the top 40 of the Hungarian Singles Chart in 2009. The song was nominated for "Best R&B Vocal Performance By a Female Artist" in the 2008 NewNowNext Awards.

Contents

Background

"Stop This Car", was originally rumored to be the lead single from Unexpected[4], however it was later confirmed as the second single - only to be later changed in favor of "The Greatest".[5] "We Break the Dawn" was the first solo original release by Williams that was not distinctly Gospel in style or genre, causing the song to gain much media attention online. In describing Williams's new artistic direction, Hillary Crosley wrote, "there's a clear move away from the gospel."[5] When the song premiered on People.com, Brian Orloff posted, "It's a hot new look and new sound."[3] Meanwhile, noted UK R&B writer Pete Lewis of the award-winning Blues & Soul stated: "Williams' first solo pop/R&B LP 'Unexpected' is pioneered by the electro-club grooves of its melodically-soulful offshoot single 'We Break The Dawn'."[4]

Writing and composition

"We Break the Dawn" was written by Solange Knowles, Andrew Frampton and Wayne Wilkins. Produced by Frampton and Wilkins, it is a fairly up-tempo dance-pop song which incorporates various other genres such as synthpop, europop and R&B.[6] The song is composed in common time and Williams' vocal range in the song spans just over two octaves from the note G3 to A5. Though an array of official remixes were produced and released, the most notable is the "DJ Montay Remix", which is also featured on Unexpected (titled "We Break the Dawn (Part 2)") along with the original version."Part 2" features Florida rapper Flo Rida - who raps in the intro and performs a verse towards the end of the song.

Critical reception

Professional ratings
Review scores
Source Rating
Digital Spy [6]

Critical response to the song was universally positive. Nick Levine of Digital Spy described the song as "A terrific fusion of European disco and American R&B", awarding it four stars out of five and even comparing it to "Work" by Michelle's former band-mate Kelly Rowland after describing the chorus as growing "more irresistible with every listen".[6] Nick Levine of the Billboard listed the song as being one of the "shiny electro-R&B gems...that make Williams' journey from church to club as enjoyable as it was inevitable" while Ben Norman of About.com hailed the song as an "immensely catchy mid-tempo jam" that is "carefree" and "has a certain amount of memorability in the synth riff and the laid-back party lyrics".[7] Meanwhile Robin Carolan of Slant Magazine described Williams' "embracing" of "au courant euro-pop sounds" as "a move that works well for her", going on to state that it "boasts a chorus wrapped up in some awesome swirling synth-pop majestics" and despite doing "relatively well on the dance charts" it "deserved to cross over".[8]

Release and promotion

On April 15, 2008, "We Break the Dawn" was released digitally in the US and physically on July 8, 2008.[9][10] In the UK, the single was only released digitally on September 22, 2008.[11] In the US, Williams promoted the song (most notably) via live performances on The Wendy Williams Show[12], The Early Show[13] and appearances on Good Day LA[14] and TRL.[15] In the UK, Williams promoted the song on the television show Loose Women, but aside from that it received minimal promotion and was largely ignored by TV and radio. Despite this however, the song peaked within the top 50 of the UK Singles Chart.[16] "We Break The Dawn" was featured on the season premiere of The City as well as, the season finale of America's Best Dance Crew and the film Noah's Arc: Jumping the Broom - along with Unexpected's second single "The Greatest".

Chart Performance

The single became Williams's most successful single when it topped the US Billboard Hot Dance Airplay chart and climbed to number four on the Billboard Hot Dance Club Play chart.[17] In the UK, the single debuted and peaked at number forty-seven - becoming Michelle's first song or album to chart in the UK - before dropping to number eighty-two in its second week, amassing a total of only two weeks on the UK Singles Chart. The single also received airplay in Hungary, debuting and peaking at number thirty-eight on the Hungarian Mahasz Singles Chart on January 12, 2009 and was later listed at number one-hundred-and-seventy-four on the 2009 year-end chart.[18][19]

Music video

The video, directed by Phil Griffin, was shot on April 23, 2008 in downtown Los Angeles and premiered on May 20, 2008. It features Williams dancing in the empty streets of a city with her background dancers.[20] The video was also used for the "DJ Montay Remix" featuring Flo-Rida and the "Karmatronic Remix" with alternate scenes. The video reached number on the MTV Base chart video countdown chart. In the UK, the video premiered on 4music on August 23, 2008.

Formats and track listing

US CD single
  1. "We Break the Dawn (Album Version)" – 3:52
  2. "We Break the Dawn (Lost Daze Club Mix)" – 6:14
  3. "We Break the Dawn (Karmatronic Club Remix)" – 5:25
  4. "We Break the Dawn (Mr. Mig Remix)" – 6:02
  5. "We Break the Dawn (Maurice Joshua Remix)" – 6:36
  6. "We Break the Dawn (Lost Daze Dub Mix)" – 6:11
  7. "We Break the Dawn Part 2 (DJ Montay Remix)" (featuring Flo Rida) – 4:22
UK Digital Download[21]
  1. "We Break the Dawn (Album Version)" – 3:52
  2. "We Break the Dawn Part 2 (DJ Montay Remix)" (featuring Flo Rida) – 4:22
  3. "We Break the Dawn (Moto Blanco Radio Mix)" – 4:04
  4. "We Break the Dawn (Wideboys Remix - Radio Edit)" – 3:25
  5. "We Break the Dawn (Karmatronic Remix - Radio Edit)" – 2:56

Credits and personnel

Source: Liner notes[1]

Charts

Weekly charts

Chart (2008) Peak
position
UK Singles (The Official Charts Company)[22] 47
US Hot Dance Club Songs (Billboard)[23] 4
US Hot Dance Airplay (Billboard)[24] 1
Chart (2009) Peak
Position
Hungary (Rádiós Top 40)[25] 38

Year-end charts

Chart (2009) Position
Hungary (Rádiós Top 100)[18] 174

Chart procession and succession

Preceded by
"Give It 2 Me" by Madonna
U.S. Billboard Hot Dance Airplay number-one single
July 19, 2008 – July 26, 2008
Succeeded by
"I Kissed a Girl" by Katy Perry

Release history

Region Date Format
United States April 15, 2008[9] Digital download
July 8, 2008 CD single, vinyl, maxi single[10]
United Kingdom September 22, 2008[11] Digital download

References

  1. ^ a b c Music World Entertainment (2008) Michelle Williams - Unexpected (Linear Notes) Columbia Records.
  2. ^ ""Music World/Columbia Records Set to Release 'Unexpected'"". EarthTimes. http://www.earthtimes.org/articles/show/music-worldcolumbia-records-set-to,335781.shtml. Retrieved April 2, 2008. 
  3. ^ a b ""EXCLUSIVE FIRST LISTEN: A New Sound for Destiny's Child's Michelle Williams"". People.com. http://www.people.com/people/article/0,,20186964,00.html. Retrieved March 30, 2008. 
  4. ^ a b G., Franc (March 10, 2008). "Michelle Williams "Stop This Car"". RnB Music Blog. http://www.rnbmusicblog.com/michelle-williams-stop-this-car/. Retrieved January 15, 2011. 
  5. ^ a b ""Williams In A Dance Mood On Third Solo Disc"". Billboard. http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003728950. Retrieved March 30, 2008. 
  6. ^ a b c Levine, Nick (September 22, 2008). "Music - Singles Review - Michelle Williams: 'We Break The Dawn'". Billboard. http://www.digitalspy.co.uk/music/a129759/michelle-williams-we-break-the-dawn.html. Retrieved January 15, 2011. 
  7. ^ Norman, Ben. "Michelle Williams - 'Unexpected'". About.com. http://dancemusic.about.com/od/reviews/fr/MichelleWilliam.htm. Retrieved January 8th, 2011. 
  8. ^ Carolan, Robin (Oct 6, 2008). "Michelle Williams: Unexpected". Slant Magazine. http://www.slantmagazine.com/music/review/michelle-williams-unexpected/1521. Retrieved January 8th, 2011. 
  9. ^ a b "We Break The Dawn: Michelle Williams: Amazon.com: MP3 Downloads". Amazon.com. http://www.amazon.com/dp/B00177DVCE. Retrieved January 27, 2011. 
  10. ^ a b "WE BREAK THE DAWN: MICHELLE WILLIAMS: Music". Amazon.com. http://www.amazon.com/dp/B001AACPUC. Retrieved January 27, 2011. 
  11. ^ a b "We Break The Dawn: Michelle Williams: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. http://www.amazon.co.uk/dp/B001GTGPCQ. Retrieved January 27, 2011. 
  12. ^ "Michelle Williams on The Wendy Williams Show Part 1". The Wendy Williams Show. YouTube. http://www.youtube.com/watch?v=Hidrd96h63Y. Retrieved January 27, 2011. 
  13. ^ "Michelle Williams - We Break The Dawn live @ The Early Show". The Early Show. YouTube. http://www.youtube.com/watch?v=E9Otcy08BFM. Retrieved January 27, 2011. 
  14. ^ "Michelle Williams - Good Day LA Interview - 16th Sept. 2008". Good Day LA. YouTube. http://www.youtube.com/watch?v=cdbYhxgGVQc. Retrieved January 27, 2011. 
  15. ^ "Michelle Williams TRL - "They Know My Song"". TRL. YouTube. http://www.youtube.com/watch?v=sbs4MjOhtGg. Retrieved January 27, 2011. 
  16. ^ "Michelle Williams - Loose Women - 30th July 2008". Loose Women. YouTube. http://www.youtube.com/watch?v=7A_GA2ZhE-E. Retrieved January 27, 2011. 
  17. ^ Joszor, Njai (July 11, 2008). "Michelle Williams Dances Straight To #1 With 'We Break The Dawn'". Singersroom.com. http://www.singersroom.com/news/1923/Michelle-Williams-Dances-Straight-To-1-With-We-Break-The-Dawn. Retrieved 12 April, 2011. 
  18. ^ a b "Éves összesített listák - MAHASZ Rádiós TOP 100 (súlyozott)". Mahasz. Mahasz. http://www.mahasz.hu/?menu=slagerlistak&menu2=eves_osszesitett_listak&id=radios&ev=2009. 
  19. ^ "Éves összesített listák - Rádiós Top 40 játszási listá". Mahasz. Mahasz. http://www.mahasz.hu/?menu=slagerlistak&menu2=archivum&lista=radios&ev=2009&het=3&submit_=Keres%E9s. 
  20. ^ ""We Break The Dawn Video shoot"". Michelle Williams Shoots "We Break the Dawn" Music Videotvblog. April 24, 2008. http://justjared.buzznet.com/2008/04/24/michelle-williams-we-break-the-dawn-music-video/. Retrieved April 24, 2008. 
  21. ^ "Michelle Williams - We Break the Dawn MP3 Downloads - 7digital". 7digital. http://www.7digital.com/artists/michelle-williams/we-break-the-dawn-1/. Retrieved January 15, 2011. 
  22. ^ "Chart Stats – Michelle Williams – We Break the Dawn" UK Singles Chart. Chart Stats.
  23. ^ "Michelle Williams Album & Song Chart History" Billboard Hot Dance/Club Play for Michelle Williams. Prometheus Global Media.
  24. ^ "Dance Hit Heralds Michelle Williams Album". Billboard.com. http://www.billboard.com/news/dance-hit-heralds-michelle-williams-album-1003849635.story#/news/dance-hit-heralds-michelle-williams-album-1003849635.story. 
  25. ^ "Archívum – Slágerlisták – MAHASZ – Magyar Hanglemezkiadók Szövetsége" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.